ASAP Network Integration: Aftermarket Product Data Catalog Supplier
The main specifics of automotive aftermarket eCommerce is providing the end user with the correct product fitment quickly, having access to large specific catalogs, and flawless data synchronization. This is where auto parts catalogs come into the picture to help aftermarket retailers, dropshippers, manufacturers, suppliers, and distributors sell their products online.
In complete understanding of the demand for complex aftermarket catalog management solutions, we have partnered with ASAP Network to provide our customers with the most full, accurate, and clear vehicle fitment catalogs along with fast catalog import/export and timely updates. The integration is already available for X-Cart Automotive users.
How It Works
ASAP Network partners with numerous brands in the automotive aftermarket industry to provide dealers and distributors with the most accurate catalogs available in the market. The fitment data they provide powers the Year/Make/Model functionality, the vehicle VIN Lookup option, and the real-time on-page fitment validation check.
The database is optimized for both eCommerce websites and marketplaces and fully complies with the industry’s most current Auto Care Association (ACA) standards. It means that the data you’re getting in ASAP Network is readily available for import, which eliminates the arduous task of manual updates and cleaning up spreadsheets before they are ready for upload.
You simply enter your Authorization Token to set up the integration for the first time, choose the import mode and get the catalogs uploaded.
New vehicles and, consequently, auto parts appear on the market on a monthly or even weekly basis, which means you need to keep up with these changes by constantly updating your catalogs and validating fitment data in order to keep your catalogs clean, functional, and up-to-date.
For this purpose, X-Cart allows you to sync brands and categories with ASAP Network by simply clicking the relevant button.
ASAP Network rightfully prides itself not only on high-quality catalogs and fitment data, but also on being an acknowledged industry expert providing educational resources in the form of blog articles and videos that explain how to make the best out of their data.
The Benefits of Using ASAP Network
The main challenge is that the automotive aftermarket catalogs need to be backed up by rich fitment data such as year, make, model, engine, trim, etc. The fact that most auto parts are compatible with a number of different vehicles only adds to the challenge.
To increase online sales and avoid errors that result in refunds and general customer churn, you need to ensure smooth website navigation, accurate fitment validation, and up-to-date fitment and availability data at any given time. Your data must be precise, clear, and complete to ensure your customers can find the parts that will fit their vehicles.
Using ready auto parts data and fitment catalogs benefits both the online merchants and the end users, although the latter will probably never know you’re using one – they will simply enjoy your website’s ease of use and choose to shop with you over and over again. But isn’t it the goal, after all?
Your users will enjoy:
- the wide selection of parts
- the easy navigation with the Year/Make/Model filters and VIN lookup
- the accuracy of fitment
- the fitment validation on the product level
- the ability to shop by brand
- the Garage feature where they can save their vehicle for next-time purchases
Benefits for online merchants:
- easy installation and setup
- larger catalogs
- accurate and standardized fitment data
- efficient catalog management
- higher website performance due to neatly organized data
- timely (and easy!) data updates
- plenty of educational resources
- higher sales volume
- lower risk of returns
- significantly less manual work and more time to focus on the business
In the video below, the leading automotive experts from ASAP, AutoSync, and X-Cart discuss how to grow and develop the newly-established partnership and deliver a better auto-parts buying experience. Meet Amanda Wickett, the President of ASAP Network, Dave Johnson from AutoSync, Jordan Checketts, COO of X-Cart, and Brad Bates, Customer Success Manager at X-Cart, giving valuable insights into the automotive history of their companies and a few more details about the benefits the new integration will provide to automotive eCommerce businesses.
In such a diversified and complex industry as automotive aftermarket eCommerce, it is a rule of thumb to automate anything that can be automated. That said, having access to aftermarket product data can significantly improve your catalog management, boost sales, and release precious time to focus on what matters most – running your business.
At X-Cart, we are dedicated to our customers’ success and believe in making your life easier, which is why we are constantly delivering tools and integrations that will boost your business. ASAP Network is one such solution.
Get in touch with our experts to have ASAP Network integrated and discuss other ways we can serve your business.
Anastasia has over 8 years of experience in the eCommerce industry. Having been a Customer Care agent in the past, she knows exactly what eCommerce merchants' needs are, and uses her knowledge in Marketing to bring value to the community by sharing her thoughts on relevant topics.